Predictable process. Boring infrastructure. Real results.
We've shipped enough builds to know what works and what doesn't. Here's exactly how a project runs — what we do, what you do, and how long each step takes.
The process — start to live in under 2 weeks.
Discovery call → Audit & roadmap → Build & deploy → Measure & optimise.
Discovery call
15 minutesWhat we do
We listen, ask sharp questions, and map where automation could pay off most.
What you do
Show up, talk through your current workflow, your tools, and what's breaking.
Audit & roadmap
3-5 daysWhat we do
We deliver a written diagnosis with the recommended builds, expected impact, and KPIs.
What you do
Review, ask anything, and pick which build we start with.
Build & deploy
Under 2 weeksWhat we do
We build, integrate with your existing stack, test end-to-end, and go live.
What you do
Approve copy, grant access to your tools, and stay in the loop in our shared Slack channel.
Measure & optimise
OngoingWhat we do
We track every KPI, send a weekly report, and tune continuously based on real data.
What you do
Watch the metrics improve. Tell us what to build next.
What we believe about automation.
These principles shape every project. They're also why we're a different animal from the cheap offshore automation shops.
Automate the bottleneck, not the busywork.
We don't automate things for the sake of it. We find the single workflow that costs the most time or revenue — and fix that first. Then we expand.
Your business owns the infrastructure.
Everything we build runs on your accounts, your tools, your data. You keep it whether or not we keep working together.
We build systems, not Zapier templates.
We use real engineering patterns — proper data layers, error handling, observability. The kind of infrastructure that holds up at scale, not duct-tape that breaks when you grow.
Boring tech beats clever tech.
We pick the tool that's least likely to break in 18 months, not the trendiest one. Most of what we build is invisible to you — that's the point.
The tools we use.
We pick the right tool for the job — but most builds land on a similar core stack.
n8n
Self-hostable workflow engine — the backbone of most builds
Make
Lighter-weight automation for simpler flows
Vapi
Voice AI agents for call handling and reception
Anthropic Claude
Reasoning and language understanding for chat/voice agents
OpenAI GPT-4o
Used when latency or pricing tips the balance
Supabase
Database, auth, and real-time sync for custom infrastructure
Next.js
Custom dashboards, forms, and client-facing surfaces
Twilio
SMS, WhatsApp, and voice infrastructure
Slack & email APIs
Notifications and approvals routed where your team works
What you don't need to do.
The most common reason business owners avoid automation is the assumption that it'll mean rebuilding their stack. It doesn't. Here's what stays off your plate:
- Migrate off your current booking system, CRM, or POS
- Hire new staff — your team uses what they already use
- Learn anything technical — we run the build and the dashboard
- Sign a long-term contract — cancel anytime, no lock-in
- Pay anything upfront — pricing kicks in only after results